The First 10 Seconds
A good web site should be inviting, attractive, interesting, informative, and interactive. When a visitor enters your site, it must immediately catch his interest. An average visitor will take from 10-20 seconds to decide if you site is worth looking around on. If the viewer judges the site to be not worthy, it is unlikely they will be back to try again. And as a result that sales opportunity will be lost. It's true that "you only get one chance to make a first impression."
Your Site's Personality
Your personality comes through every day in your style of dress, home decor, and even the model car you drive. Your personality can come through on the web as well. Your choices of color, images you use, even the typography tells something about your company.
Your Site's Content
Let's face it, viewers don't want to read your life's history on your site. They simply want enough information to help them understand the benefits of what you have to offer, and they want to know how to purchase or contact you if they are interested. That's a very simplified statement, but it shows us that we must think of the viewer when developing the content on a web site.
Getting Started
AMS will work with you to make this process run smoothly by asking the right questions and developing the right content for your site.