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Logos are more than just a symbol. They are your company's identity and the first impression on the market. It helps customers remember who you are and what you do. Logos send messages of all sorts to very mixed audiences. They shorten the communication of a statement to something simple, clear, and concise and replace written language when audiences don't have the time or will to read. Developing a logo is not a simple task. It requires a good bit of introspection, prioritizing, and thinking about the customers you serve and the products/services you sell.
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